When you run a website for your business, you rely on it to do many different things for you. At first, you might use it as a resource where those who are interested or curious in your business can find out what products and services you offer, as well as possibly your prices, location, and hours, on top of contact information like a phone number, email address, and social media accounts. However, your website should be a source of business too. If you do the right search engine optimization, you should be able to rank high enough for search phrases related to your content and offerings that you can draw in traffic from search engines, get their attention, and then convert them into actionable sales.
You can try and handle this all internally, but the best experts in the SEO industry usually work purely within the field and not inside just one company. They can typically make more money working for multiple clients at once given the market value of their skills and expertise. Fortunately, you can still access them, either by hiring an SEO company or just using an SEO consultant.
Keep reading to learn what the similarities and differences are between them so you can know who to choose and then use as either a supplement or even instead of your internal SEO team.
An SEO consultant is typically just one professional who can review what your current SEO team is doing, measure how successful it is, point out how productive it could be, and then illustrate specific ways in which your team could go about improving things so that you get more traffic and higher conversion rates. If your company’s SEO efforts are being made primarily in-house, then an SEO consultant can be a valuable advisor who directs efforts in better directions and provides industry insight to those who are doing the many tasks and grunt work. The upside of an SEO consultant is that such a professional can give you great direction while you save money by having people inside your company doing the heavy lifting of the many simple, menial tasks involved in SEO. However, a consultant won’t have the authority to make sure those suggestions get implemented and put into place.
On the other hand, an SEO company or digital marketing firm can let you outsource all of the work, taking over everything from building backlinks to managing social media to creating content regularly. If your business doesn’t have anyone inside that knows SEO, you can delegate it to the outside vendor for a set price, and then let your staff focus on what they do best instead.
Now that you’ve read this article, you should know the primary difference between an SEO consultant and an SEO company. Knowing what each can do for you should help you choose the appropriate option for your website and business. With luck, you can find the perfect resources that help you grow your online exposure and improve the ranking of your site as well as convert more of your traffic into actual revenue and business.